Strategy

Uncover unique, data-driven insights, charting an actionable course for the cross-functional success of your brand, marketing, and content.

Research and insight

Our approach always puts the audience first. We consider data from a variety of sources–from the competitive search and social landscapes, or primary sources like in-depth content audits, surveys, and interviews, we incorporate and adapt qualitative and quantitative methods to meet each brief.

Go-to-market

From foundational marketing strategy, to collaborating with cross functional teams (e.g. product marketing, sales enablement, customer success) on specific initiatives, we work closely with clients to deliver recommendations across various altitudes – for your brand or product.

Content strategy

We define who you’re targeting, what content you should create, where you should distribute it, and what success looks like. From editorial planning to tactical channel mapping, our approach covers audience definition, journey mapping, volume and sequencing recommendations, and overall data-driven optimization (e.g. CRM, ABM, SEO, social listening, web analytics).

Their research has helped us beyond the content—it will inform everything we’re doing as we seize the opportunity in this vertical.

Joe Stewart, Industry Product Marketing & Strategy

Creative

Move from insight to idea, deliberately crafting assets to activate your strategy, enable teams, and elevate your brand.

Creative planning

Our creative process ensures the messaging, concepts, and narratives are in place to deliver on your strategy. Detailed content calendars bring cross-functional teams and stakeholders into alignment, mapping out the ideal mix of long-form hero pieces vs more snackable, short-form assets.

Content creation

From inbound SEO programs and in-platform content design, to thought leadership, research reports, and event programming, we bring entire suites of content to life as written, visual, and video assets.

Ongoing optimization

We continuously evaluate content performance, identifying iterative opportunities for optimization and enhancing assets accordingly.

They are one of the few agency partners to truly understand content marketing and their process for creating stories and editorial content is fabulous. They are like an extension of my internal team—they understand our brand voice and can deliver great creative.

Adam Morgan, Executive Creative Director

Measurement

Prove content ROI, analyzing performance and driving optimization through bespoke frameworks and dashboards.

Goal-setting

Our Outcomes and Indicators framework helps to build a deeper understanding of where business, brand, and marketing goals intersect, translating into more effective definitions of what to measure and why–both operationally and executionally.

Dashboard

Our custom dashboards are a unifying force for organizations, collating often disparate data-sources together–from MarCom analytics to Sales pipeline–to objectively showcase the performance of content across channels, as well as key operational indicators that help optimize non-working spend.

Reporting

Our insights reports move beyond standard measurement and analysis. They include salient insights and actionable recommendations that are then contextualized into team-specific tactics.

We consider Quietly an extension of our team. Their work has helped us unlock new and improved ways to serve our executive audiences and connect with our customers.

Penne Allen, Director, Executive Sponsor Program

Operations

Identify opportunities for your people, processes, and tools, strengthening your organization’s capabilities while managing change along the way.

Diagnosis

Our Content Maturity Model helps us define a clear picture of your current operational state. Through practices such as stakeholder interviews, cross functional surveys, process mapping, and landscape research, we are able to define and align teams around an ideal future state for your business.

Design and development

We articulate and develop operational recommendations, prioritize, and build out a roadmap for transformation with discrete workstreams and key outputs.

Implementation and rollout

We deliver and action on recommendations with tangible artifacts like guidelines, tools, and templates, alongside active change management consultation and communications. We support implementation through tailored training and enablement programs that drive adoption, benchmark progress, and inform optimization.

Quietly's expert guidance has been sound, steady, and spot-on. They helped us understand the issues, and build a data-driven roadmap for our team. I look forward to climbing the next mountain with Quietly as our sherpa.

Wendy Rosen, Vice President, Communications